How to Efficiently Promote Your Music on Social Media

branding on social for musicians

August 16, 2019

Do you wish it was easier to figure out social media? Do you wish you could promote your music on it while simultaneously spending LESS time thinking about it?

By spending just a little time planning, designing and scheduling your social media content, you can remove keeping up with your social media sites from your daily tasks. Here are some of the best social apps for giving you back time in your day and creating more consistency across your social channels, from scheduling to design.

Scheduling

Managing your social media profiles can be time-consuming without tools to help you track and manage what you share on social. Social media scheduling tools, like Hootsuite and Buffer, allow you to prepare and schedule social media posts for multiple sites/pages in one place.

Hootsuite allows you to keep up with your social posts so you can maintain a consistent posting schedule and provide relevant messaging and content on each channel. Set up an pre-schedule hundreds of social posts, divvied out across social platforms.

Buffer is similar to Hootsuite, though their dashboards are slightly different. Note, while Buffer does cover all of the main social media channels I’d recommend for musicians, it does not support scheduling for Wordpress blogs and Youtube channels.

Design

Make your profile and channel images stand out with effective photo and design tools for social.

Canva is a helpful platform that makes it easy to add text and other design elements to photos. Plus, you can choose the size appropriate for where you want to post, making your content easy to share from that platform to others. It’s a graphic designer’s tool that’s super accessible to non-designers, with drag-and-drop feature, professional layouts and already created layouts to choose from.

VSCO makes beautiful feeds happen. It’s a photo app that provides a lot of filters to choose from to increase consistency in your photos, and at the base level, it’s free. Posting photos, videos and other content that has a similar feel gives your fans a sense of who you are and leads to greater brand consistency overall.

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These are just some of the tools I like to recommend to musicians to create brand consistency for your music posts. Because when you consistently show up, your fans will too.

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